How do you get effective marketing advice for your project?
How do you get effective marketing advice for your project?
Ahmed Zahran /
12 Rabi’ Thani - 1445
Some people think that Marketing Just a sponsored advertisement online, and therefore they do not know the importance of having special marketing consultation for emerging projects. Grant Cardone says:
What every business owner seems to miss is that marketing is the most important part of a business.
Marketing consultation is one of the most important things that every business owner should think about, especially in these days when competition is intense and it is easy to reach your customers digitally. Regardless of whether your project is a startup or you are experienced in the business field, there are many factors to consider when requesting a marketing consulting service.
The importance of requesting marketing consultation
The importance of having a marketing consulting service is numerous for all businesses, not just for startups, as it is considered the true leader of your company towards success and brilliance, and qualifies you to compete strongly in the target market, in addition to succeeding in creating advertising campaigns and increasing the customer segment, which results in increased sales and profits. In addition to other things that we know now:
1. KPI analysis of key performance indicators
Before your marketing consultant tells you what to do, he must first delve deeply into tracking and analyzing your key performance indicators, to measure their effectiveness and the rate of achieving goals based on them. After this in-depth study, he discovers the strengths and weaknesses, identifies the most prominent challenges facing your company at the present time, and then provides appropriate solutions and recommendations to improve performance and achieve goals aptly.
2. Carefully plan your goals
There is no doubt that you have set your own goals before resorting to seeking effective marketing advice, but after obtaining it, your vision differs and you see the situation in a more clear way, and accordingly you change your goals, so that they become clearer, easier, and realistic. You will be able to prioritize and achieve small successes that will prepare you to achieve your larger goal.
3. Applying the latest marketing strategies
Due to the rapid digital development, digital marketing strategies are becoming more sophisticated and updated day after day, and this necessitates following up on these updates and benefiting from them in your business and project first-hand, and this is what a marketing consulting expert helps you with. By keeping up with these developments, it helps you develop marketing plans that suit these updates, and provides you with marketing advice that guides you on how to implement it effectively and lead the labor market.
4. Creating brand identity
Building brands is not a simple matter, but requires good planning and implementation. A marketing consultant helps you shape and build your business identity, which results in strengthening your online presence and increasing customer interaction with you. Reaching this stage may require restructuring your website, store, or brand logo! Be flexible so you can achieve your goals.
5. Anticipate possible scenarios
One of the important aspects of the importance of requesting marketing consultation is that it gives you sufficient knowledge about the obstacles, risks, or potential scenarios, and here the marketing consultant helps you in providing appropriate solutions and plans that you can follow to confront these challenges.
What should be done before requesting a marketing consultation?
1. Define the goal
Marketing is many and complex and may mean many things with different meanings to people, so it is necessary to define the goal before searching for marketing consulting services. There are some common goals that you can choose from that suit you:
- Reaching a larger audience and increasing customers
- Increase profits
- Increase awareness of your brand
- Get partnerships or support
2. Identify the audience
After setting the goal, you will find that you now have a vision for your project. Here comes the second step before requesting marketing advice, which is related to your target audience. You must determine the type of customer you are looking for, so that you know how to reach them and convince them of the products and services you offer. Determining the audience is not a simple matter, but the success and failure of your project depends on it.
One of the things related to identifying an audience is knowing their whereabouts, especially with the technological development we are witnessing and the emergence of many different social platforms every day. It is imperative to conduct careful research to ascertain the platforms and areas where your audience is frequently present. Based on your understanding and knowledge of your target audience, you can request digital marketing consultations that help achieve your marketing goals.
3. Prepare your own questions
Before searching for a marketing consulting company, it is necessary to prepare a list of questions that you need to know the answers to in order to be able to understand your strategic plan and understand the market clearly. The more questions you have, the better, as the counselor helps determine exactly what you need, and provides the best advice that suits you, so you get the most out of the counseling session.
Examples of questions that can be asked:
- How realistic are my current goals?
- What social media channels are appropriate for your project and my target audience?
- How can you help me achieve my goals?
- What budget is required to achieve these goals?
- What marketing strategies work for me now at this stage?
