Professor Dr. Mahmoud Jihad He is a consultant in obstetrics, gynecology, ICSI and IVF Professor Dr. Mahmoud Jihad has a long history in his specialty and is highly qualified, as he worked at Irfan Hospital in the Kingdom of Saudi Arabia, in addition to his special interest in preserving fertility and treating delayed childbearing. We started working from the beginning with Professor Dr. Mahmoud Jihad to introduce him and his achievements and focus on personal marketing of his experiences and skills, by achieving a continuous advertising presence. We achieved this by creating the website and activating the various social media accounts. We also worked to increase the volume of sales and reservations by increasing interaction through videos and paid ads starting in October 2022.