Uncategorized

Why do you need a professional company profile design? Why do you need a professional company profile design? Ahmed Zahran / 12 Rabi’ Thani – 1445 Having a profile for your company is not a choice that you do or do not do, but rather it is an imperative thing that you must do, as it allows the customer to know the values and services that you provide, and here the importance of designing the company profile design in a professional manner appears that convinces your customer of what you offer and motivates him to contact you directly. While designing a personal profile or designing a company profile, you must focus on showing your features in a professional manner, in a way that will leave a good impression on the customer’s mind from the first time. I will now tell you the most important elements that you must pay attention to in order to be able to design the profile in an attractive way, but before that, let us first talk about its importance. The importance of designing a company profile There is no doubt that the company profile is the mouthpiece that speaks for your company and leaves a first impression on your audience. I will now explain to you in specific points how important a professional design is for your company’s profile: 1. It gives the company a distinctive personality The company profile is what expresses your company, its principles, the services and products you provide, and how customers can benefit from your services. Through the profile, you can control the personality that expresses your company, how to distinguish it from the personalities of your competitors, and how to make it have a special and unique character by which customers remember you. This mental image created by the profile is important for many purposes, as it is considered direct and clear marketing for your company, and expresses you professionally in front of everyone, such as: the stage of partnership with other entities, requesting grants or external support, and when concluding contracts and deals with other institutions, whether governmental or private. . 2. Spread and increase awareness of what you offer The profile has the ability to show the company’s activity in a professional context, and explains to your customers the services and products it provides, and the sectors and fields in which it excels. The profile is your company’s window to the public, not just customers! This audience could be potential customers, partners, investors or employees. Designing a company profile in an innovative way helps show the information contained in your company profile, stimulates your audience to interact with the existing content and the services you provide, and makes the decision to communicate with you directly. 3. Attracting competencies and professionals Professional employees search for companies that are compatible with their vision and goals, so the profile is the first window that employees search for before joining the company, as it contains the most important information about the company’s identity, vision, and work team. Therefore, large companies are interested in constantly configuring and updating their profile. Company profile design components When you browse any company profile template, you will find that it consists of several pages, but is that just the case? A few nicely colored pages and it’s over? No, but each page has a special character that makes it perform its function perfectly, which is as follows: 1. Cover page The cover is the most important component of all, as it is the first thing the eye falls on, so it should be expressive of the company’s activity and attractive enough to complete the readers of the file. The cover design gives the reader a quick glimpse of the company’s identity, and therefore it must have the company logo in an appropriate size. 2. Table of contents Having the table of contents at the beginning of the profile gives the client an impression of how well you organize and plan things, so you must pay attention to the method of division within the file, the numbering of pages, and the way the table is presented, and you must pay attention to constantly updating these matters. 3. Company overview The function of this page is to provide a clear definition of the company and its activities, and the design must reflect the company’s personality and mission in a professional manner. On this page, it is important to share the important stages that the company went through until it reached this stage of success. 4. Vision and mission Here there must be an inspiring image or design related to the company’s message and vision for its future. The combination of design and content in expressing the company’s vision is very important, and is enough to gain the reader’s loyalty towards the company. 5. Services or projects This page displays the most important projects that the company has worked on, and how it succeeded in achieving its goals. In addition, we use high-quality images to represent each project, along with a short overview explaining the most important details related to it. 6. The work team Designing a company profile will not succeed without a special page that expresses the work team, and the skills and competencies they possess. Instead of putting a single picture for each employee, it is preferable to put one picture that brings the employees together, as it gives a feeling of team cohesion and cooperation. 7. Contact and contact information This page is always the simplest in terms of design, as the focus is on displaying the contact information needed by those who want to contact you. Make sure to clearly state all information and links to all accounts. Important tips while agreeing with a profile designer While hiring a designer to design a company profile, these important matters must be taken into account: 1. Multiple designs Especially for the cover page, there must be more than one design, so that you can choose

How do you help your company thrive in a recession? How do you help your company thrive in a recession? Ahmed Zahran / 12 Rabi’ Thani – 1445 In times of economic recession, the blows are even more brutal and merciless. During the economic recession that shook global markets in 2008, approximately 1.8 million small businesses were closed between December 2008 and December 2010, and this is only what was counted, and there is no doubt that what was hidden was greater. On the other hand, there were many companies that achieved more profits than they had achieved before, and those who said were right: in crises, opportunities are created. At a time when companies were closing their doors, Macy’s opened online e-stores that allowed its customers to buy its products from the comfort of their homes, and other companies found creative alternatives. How do you think creatively to save your company or project from the danger of recession? This is what we offer you now.. Assessing the situation during an economic recession First and foremost, you must provide an accurate and specific assessment of the current situation regarding your company or project, know your strengths, weaknesses, and available resources, as well as assess the market with high accuracy. An opinion poll was released on January 18, in which economists from the Wall Street Journal predicted that the rate of economic recession during the current year would reach 61%. In times of economic recession and times of crises in general, we do not rely on long-term plans, but rather constant readiness to face everything new, as periods of market recession are characterized by permanent fluctuations and unexpected surprises. You should monitor changes as soon as possible, and think proactively to make decisions that keep pace with fluctuations before their effects on your project worsen. While thinking about solutions to the economic recession, it is necessary to focus on 5 basic aspects, and manage them with great skill, to ensure emerging from the crisis with reasonable profits and avoiding loss. These aspects are: 1. Company management methodology During an economic recession, there are no fixed methodologies or rules in management, and what was successful before is not necessarily successful now. Rather, it is necessary to read the scene, study the fluctuations, and determine your goals at this stage. What are your future plans? Are you seeking growth or profit? While treating an economic recession, it is necessary to focus on profit and ensuring cash flow in order to be able to continue until the stage of prosperity. For example, Swvl Company focused on growth in the Arab world, but with the beginning of stagflation last year, the company changed its approach to growth strategies and began planning for profit, and this is what the company’s founder, Mustafa Kandil, said: “We know we have to make tough decisions to prioritize profitability over growth, to ensure the company thrives.” Another important thing at this stage is digital presence. There is no doubt that digital transformation is no longer an option now, but its importance increases in times of recession, as it is considered one of the most important means of increasing profits, and this is the path that Macy’s resorted to to save itself from the last recession. 2. Financial management and control of expenses Market fluctuations in a recession are difficult to predict, as is your company’s position during these periods, so you must always have cash to be able to spend whenever you need to. If you do not have sufficient financial literacy, you can seek the help of a specialist in financial management so that together you can develop an effective strategy for this stage. Focus must be placed on steps that provide good cash flow, to ensure continuity and non-stoppage. These things can help you make the right decisions: Rationalizing expenses: by controlling necessary expenses and eliminating unnecessary expenses Look for options that cost less in necessary expenses, but without compromising efficiency Prioritize paying expenses, and avoid paying costs all at once Collect money from customers as soon as possible 3. Managing competitive advantage In a stage of economic stagnation, you must begin to re-analyze and study the market again, and know the needs of customers and what they are missing during the current period, but be sure to collect correct data to produce positive results. If it is necessary to communicate with customers directly in order to be able to understand their needs, here you will know what competitive advantages you must provide in your products. 4. Invest in existing customers As is known, the cost of obtaining new customers is approximately five times higher than the cost of maintaining existing customers. So, in the stage of treating the economic recession, we focus investment costs on maintaining existing customers, as their presence with you means generating a permanent income stream. Here are the most important tips to help with this: Paying attention to the after-sales stage and providing professional customer service Providing special offers or discounts to customers, motivating them to make more purchases Focus on earning their loyalty, becoming your advocates, and recommending you to other customers 5. Manage the work team professionally The work team and human resources are the real treasure that makes you reap more profits, and they are also the support team that helps you avoid the effects of economic recession and bring the company to a stage of prosperity. Therefore, it is important to focus on selecting distinguished talents, and if you do not find them in your surroundings, you can seek the help of talents remotely and employ them remotely. In addition, make sure to develop the skills of current employees to keep pace with market changes around you. Know their strengths and assign them tasks that they are good at performing, find their weaknesses and try to develop their skills in them to get the best result from them during a period of economic recession. Do not forget the

How do you get effective marketing advice for your project? How do you get effective marketing advice for your project? Ahmed Zahran / 12 Rabi’ Thani – 1445 Some people think that Marketing Just a sponsored advertisement online, and therefore they do not know the importance of having special marketing consultation for emerging projects. Grant Cardone says: What every business owner seems to miss is that marketing is the most important part of a business. Marketing consultation is one of the most important things that every business owner should think about, especially in these days when competition is intense and it is easy to reach your customers digitally. Regardless of whether your project is a startup or you are experienced in the business field, there are many factors to consider when requesting a marketing consulting service. The importance of requesting marketing consultation The importance of having a marketing consulting service is numerous for all businesses, not just for startups, as it is considered the true leader of your company towards success and brilliance, and qualifies you to compete strongly in the target market, in addition to succeeding in creating advertising campaigns and increasing the customer segment, which results in increased sales and profits. In addition to other things that we know now: 1. KPI analysis of key performance indicators Before your marketing consultant tells you what to do, he must first delve deeply into tracking and analyzing your key performance indicators, to measure their effectiveness and the rate of achieving goals based on them. After this in-depth study, he discovers the strengths and weaknesses, identifies the most prominent challenges facing your company at the present time, and then provides appropriate solutions and recommendations to improve performance and achieve goals aptly. 2. Carefully plan your goals There is no doubt that you have set your own goals before resorting to seeking effective marketing advice, but after obtaining it, your vision differs and you see the situation in a more clear way, and accordingly you change your goals, so that they become clearer, easier, and realistic. You will be able to prioritize and achieve small successes that will prepare you to achieve your larger goal. 3. Applying the latest marketing strategies Due to the rapid digital development, digital marketing strategies are becoming more sophisticated and updated day after day, and this necessitates following up on these updates and benefiting from them in your business and project first-hand, and this is what a marketing consulting expert helps you with. By keeping up with these developments, it helps you develop marketing plans that suit these updates, and provides you with marketing advice that guides you on how to implement it effectively and lead the labor market. 4. Creating brand identity Building brands is not a simple matter, but requires good planning and implementation. A marketing consultant helps you shape and build your business identity, which results in strengthening your online presence and increasing customer interaction with you. Reaching this stage may require restructuring your website, store, or brand logo! Be flexible so you can achieve your goals. 5. Anticipate possible scenarios One of the important aspects of the importance of requesting marketing consultation is that it gives you sufficient knowledge about the obstacles, risks, or potential scenarios, and here the marketing consultant helps you in providing appropriate solutions and plans that you can follow to confront these challenges. What should be done before requesting a marketing consultation? 1. Define the goal Marketing is many and complex and may mean many things with different meanings to people, so it is necessary to define the goal before searching for marketing consulting services. There are some common goals that you can choose from that suit you: Reaching a larger audience and increasing customers Increase profits Increase awareness of your brand Get partnerships or support 2. Identify the audience After setting the goal, you will find that you now have a vision for your project. Here comes the second step before requesting marketing advice, which is related to your target audience. You must determine the type of customer you are looking for, so that you know how to reach them and convince them of the products and services you offer. Determining the audience is not a simple matter, but the success and failure of your project depends on it. One of the things related to identifying an audience is knowing their whereabouts, especially with the technological development we are witnessing and the emergence of many different social platforms every day. It is imperative to conduct careful research to ascertain the platforms and areas where your audience is frequently present. Based on your understanding and knowledge of your target audience, you can request digital marketing consultations that help achieve your marketing goals. 3. Prepare your own questions Before searching for a marketing consulting company, it is necessary to prepare a list of questions that you need to know the answers to in order to be able to understand your strategic plan and understand the market clearly. The more questions you have, the better, as the counselor helps determine exactly what you need, and provides the best advice that suits you, so you get the most out of the counseling session. Examples of questions that can be asked: How realistic are my current goals? What social media channels are appropriate for your project and my target audience? How can you help me achieve my goals? What budget is required to achieve these goals? What marketing strategies work for me now at this stage? And other questions that you may find important to you. How to get effective marketing advice for your project From the above, it becomes clear to you the importance of obtaining a successful marketing consulting service, so that you can keep pace with market fluctuations and achieve your ultimate goals. All business owners want to analyze the marketing strategies they follow in their company, and aspire to grow sales and increase profits, as well as increase